Thursday, April 05, 2007

Practice News Story 10: Press Release

For Immediate Release

April 5, 2007, 9:00 p.m.

Clear Point Comes to Logan

Clear Point Instruction
1501 Highland Drive
North Logan, UT 84321
info@clearpointinstruction.com
(435)-512-8964

LOGAN Utah- Usually when a new company or business comes to beautiful Cache Valley no one takes any interest or notices, but today, and this company, are different. Clear Point Instruction specializes in health care educational materials in many different forms, and now this revolutionary concept is open for the population of Logan and Cache Valley. A health care provider can choose between print based, video, or web-based simulations for the optimal educational experience for both in-patient, and out-patient procedures. This next generation educational material has vastly improved the knowledge, confidence, and procedural understanding of the patient. This knowledge provides much less anxiety for what would otherwise be a scary medical procedure.

This new type of instruction for patients, families, and clients leads to greater customer retention, satisfaction, and confidence. One young man, a student at Utah State University, relied on a Clear Point Instructional video to understand a complicated and serious upcoming surgery. His condition in medical terms was Paroxysmal Supraventricular Tachycardia, but for a 19 year old with a serious heart condition, a name like that led to some anxiety. A Clear Point Instruction DVD explained about his condition in an easily understood way that doctors and nurses, sometimes find hard to do. When the day of his heart surgery came he understood exactly what would occur, how his problem would be fixed, and how long his recovery would be, thanks to a Clear Point production; and the problem with his heart was resolved.

Clear Point is another business that calls Cache Valley home, but what this business brings to the community is so much more another health care product. Medical procedures and conditions are frightening enough, Clear Point doesn’t just make videos and pamphlets, it gives people confidence.


Sam Powell
100 E 100 N
Logan UT, 84321
801-555-5555
sampowell@notreal.com

5 comments:

Elizabeth G.W. said...

Nice job. The opening was a bit dramatic, but well done.

RULE said...

That is some quality PR writing.....I liked your dramatic start...it sucked me right in...I was hoping it was a real company..then I read your e-mail! O'well....good job!

Lindsey said...

After reading you story I wanted to call the company up and get a video for myself! Good job!

tcrane said...

Good work. Way to really put your own twist on it and make it different

~*~Ashley~*~ said...

I liked your press release I thought it was very informative and it made me very interested in the product!